A study of normative and informational social influences upon individual judgement.

@article{Deutsch1955ASO,
  title={A study of normative and informational social influences upon individual judgement.},
  author={Martin R. Deutsch and Harold Benjamin Gerard},
  journal={Journal of abnormal psychology},
  year={1955},
  volume={51 3},
  pages={
          629-36
        }
}
Several modifications of the Asch experiment in which the S judges the length of lines in the company of a group of “stooges” who carry out the experimenter's instructions are described. These include a face-to-face situation, an anonymous situation, and a group situation, with self-commitment, publ 

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