A strategy for acquiring customer requirement patterns using laddering technique and ART2 neural network

  title={A strategy for acquiring customer requirement patterns using laddering technique and ART2 neural network},
  author={Chun-Hsien Chen and Li Pheng Khoo and Wei Yan},
  journal={Adv. Eng. Informatics},
With the increasing interest and emphasis on customer demands in new product development, customer requirements elicitation (CRE) and evaluation have secured a crucial position in the early stage of product conceptualization. As such, it is highly desired to have a systematic strategy for soliciting customer requirements effectively, and subsequently, analyzing customer orientations quantitatively. For this purpose, a customer-oriented approach has accordingly been proposed and investigated in… Expand
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