A strategic analysis of internet contents market in electronic commerce

  title={A strategic analysis of internet contents market in electronic commerce},
  author={Se-Hak Chun and Jhung-Soo Hong and Ji-Ho Joo and Eunjin Kim and Min-Young Kim and Jae-Cheol Kim},
Many online content providers tend to charge their services since they are confronted with difficulties to attain revenue from the online advertising. This paper shows why they charge their services as the online market becomes grow and explore the strategies when the conventional offline contents firms enter the online contents market. And we also discuss some implications related to pricing strategies in online contents market. 

From This Paper

Figures, tables, and topics from this paper.

Explore Further: Topics Discussed in This Paper


Publications referenced by this paper.
Showing 1-10 of 11 references

The evolution of the Encyclopaedia Britannica: from the Macropaedia to Britannica Online.

Auchter, Dorothy
Reference Services Review, • 1999

Network delivery of information goods: Optimal pricing of articles and subscriptions

Chuang, J.C.-I, M. A. Sirbu
In Internet Publishing and Beyond: The Economics of online information and Intellectual Property, • 1997

Obtaining strategic advantage from being imitated

Kathleen R. Conner
Management Science, • 1995
View 1 Excerpt

‘ Pricing of product bundles ’

B. Kashin, R. Schmalensee