A strategic analysis of internet contents market in electronic commerce

@inproceedings{Chun2003ASA,
  title={A strategic analysis of internet contents market in electronic commerce},
  author={Se-Hak Chun and Jhung-Soo Hong and Ji-Ho Joo and Eunjin Kim and Min-Young Kim and Jae-Cheol Kim},
  booktitle={ECIS},
  year={2003}
}
Many online content providers tend to charge their services since they are confronted with difficulties to attain revenue from the online advertising. This paper shows why they charge their services as the online market becomes grow and explore the strategies when the conventional offline contents firms enter the online contents market. And we also discuss some implications related to pricing strategies in online contents market. 

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