A stage model as an analysis framework for studying voluntary change in food choices – The case of beef consumption reduction in Norway

  title={A stage model as an analysis framework for studying voluntary change in food choices – The case of beef consumption reduction in Norway},
  author={Christian Andreas Kl{\"o}ckner},
This paper studies the application of a stage-based model of consumer behavior change on describing the processes behind the reduction of beef consumption in two Norwegian samples (N = 746, N = 2967). The way to reduce beef consumption is modeled through a progression through four stages (predecision, decision, action, and postaction) with a chain of first forming goal intentions, then more concrete behavioral intentions and finally implementation intentions. The analyzes show that general goal… Expand
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