A social identity perspective on participation in virtual healthcare communities

@inproceedings{Liu2011ASI,
  title={A social identity perspective on participation in virtual healthcare communities},
  author={Na Liu and Hock Chuan Chan},
  booktitle={ICIS 2011},
  year={2011}
}
Virtual healthcare communities are incorporating social network features to motivate more participation. Using the lens of social identity theory, this study looks at how the social network structure of virtual healthcare communities influences participation via social identity. In specific, the effect of cognitive, emotional and evaluative components of social identity are investigated. Uncertainty in illness theory is also applied to understand the concerns of individuals in virtual… CONTINUE READING

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I am
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