A service design framework for value co-production: insight from mutualism perspective

  title={A service design framework for value co-production: insight from mutualism perspective},
  author={Wei-Feng Tung and Soe-Tsyr Yuan},
Purpose – This study proposes to discuss an up-to-date framework for service design as a means-end tool for modeling, designing, and developing the service systems (e-service) which can fulfil (semi-)automated value co-production between the service providers and the customers in a service. In order to achieve the goal of service innovation, this study raises concerns regarding how an innovative e-service can be a systematic service process according to the proposed service design framework… CONTINUE READING


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