Corpus ID: 50310055

A review of contemporary research on the influence of television advertising directed to children

@inproceedings{Brand2007ARO,
  title={A review of contemporary research on the influence of television advertising directed to children},
  author={J. Brand},
  year={2007}
}
  • J. Brand
  • Published 2007
  • Political Science
  • and the conclusions do not necessarily reflect the views of ACMA. Executive summary This report reviews the literature relevant to the provisions of the Children's Television Standards (CTS) which govern television advertising to children. The report is drawn from more than 200 sources on children and television advertising, including 100 refereed primary sources and was prepared as input to a review of the CTS by the Australian Communications and Media Authority (ACMA). The objectives of the… CONTINUE READING
    9 Citations

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