Corpus ID: 67060795

A relevance-scalability-interpretability tradeoff with temporally evolving user personas

@article{Panigrahi2017ART,
  title={A relevance-scalability-interpretability tradeoff with temporally evolving user personas},
  author={Snigdha Panigrahi and N. Fawaz},
  journal={arXiv: Machine Learning},
  year={2017}
}
The current work characterizes the users of a VoD streaming space through user-personas based on a tenure timeline and temporal behavioral features in the absence of explicit user profiles. A combination of tenure timeline and temporal characteristics caters to business needs of understanding the evolution and phases of user behavior as their accounts age. The personas constructed in this work successfully represent both dominant and niche characterizations while providing insightful maturation… Expand

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