A regional analysis of willingness-to-pay in Asian cruise markets

  • Jamie M. Chen
  • Published 2016

Abstract

This article tests whether the willingness-to-pay (WTP) of cruise tourists is affected by multivariables, namely regional level variables, socio-demographic variables, cruise perception variables, cruise motivations and cruise preferences. Our research aims to measure the influence of the multivariables on the WTP of cruise tourists, in order to trace the… (More)

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