A reasoned action approach to health promotion.

  • Martin Fishbein
  • Published 2008 in
    Medical decision making : an international…

Abstract

This article describes the integrative model of behavioral prediction (IM), the latest formulation of a reasoned action approach. The IM attempts to identify a limited set of variables that can account for a considerable proportion of the variance in any given behavior. More specifically, consistent with the original theory of reasoned action, the IM assumes that intentions are the immediate antecedents of behavior, but in addition, the IM recognizes that environmental factors and skills and abilities can moderate the intention-behavior relationship. Similar to the theory of planned behavior, the IM also assumes that intentions are a function of attitudes, perceived normative pressure and self-efficacy, but it views perceived normative pressure as a function of descriptive as well as of injunctive (i.e., subjective) norms. After describing the theory and addressing some of the criticisms directed at a reasoned action approach, the paper illustrates how the theory can be applied to understanding and changing health related behaviors.

DOI: 10.1177/0272989X08326092

3 Figures and Tables

0501002008200920102011201220132014201520162017
Citations per Year

405 Citations

Semantic Scholar estimates that this publication has 405 citations based on the available data.

See our FAQ for additional information.

Cite this paper

@article{Fishbein2008ARA, title={A reasoned action approach to health promotion.}, author={Martin Fishbein}, journal={Medical decision making : an international journal of the Society for Medical Decision Making}, year={2008}, volume={28 6}, pages={834-44} }