A rapid method for assessing social versus independent interest in health issues: a case study of 'bird flu' and 'swine flu'.

@article{Bentley2010ARM,
  title={A rapid method for assessing social versus independent interest in health issues: a case study of 'bird flu' and 'swine flu'.},
  author={R. Alexander Bentley and Paul Ormerod},
  journal={Social science & medicine},
  year={2010},
  volume={71 3},
  pages={482-485}
}
Effective communication strategies regarding health issues are affected by the way in which the public obtain their knowledge, particularly whether people become interested independently, or through their social networks. This is often investigated through localized ethnography or surveys. In rapidly-evolving situations, however, there may also be a need for swift, case-specific assessment as a guide to initial strategy development. With this aim, we analyze real-time online data, provided by… CONTINUE READING

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