A randomized trial of social media from Circulation.

  title={A randomized trial of social media from Circulation.},
  author={Caroline Fox and Marc A Bonaca and John Jake Ryan and Joseph M. Massaro and Karen L. Barry and Joseph Loscalzo},
  volume={131 1},
BACKGROUND Medical journals use social media to distribute the findings of published articles. Whether social media exposure to original articles improves article impact metrics is uncertain. METHODS AND RESULTS Articles were randomized to receive targeted social media exposure from Circulation, including postings on the journal's Facebook and Twitter feeds. The primary end point was 30-day article page views. We conducted an intention-to-treat analysis comparing article page views by the… CONTINUE READING
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