A randomized trial of blood donor recruitment strategies.

  title={A randomized trial of blood donor recruitment strategies.},
  author={Pascale Reich and Paula Roberts and Nancy Laabs and Artina Chinn and Patrick McEvoy and Nora V. Hirschler and Edward Laurence Murphy},
  volume={46 7},
BACKGROUND Improvement in donor return rates, especially among first-time donors, may significantly improve the blood supply. There are few rigorous studies of the effectiveness of various approaches to donor recruitment, however. STUDY DESIGN AND METHODS By use of a single-blind, randomized trial design, 6919 post-September 11, 2001, first-time donors were randomly assigned into the following intervention arms: T-shirt incentive versus none, recruitment scripts with a patient story (Script A… CONTINUE READING