A randomized pricing decision support system in electronic commerce


a r t i c l e i n f o The Internet has provided great convenience for online shoppers and has presented unprecedented opportunities for online retailers to understand their customers. Getting the pricing right has emerged as one of the ultimate keys to the success of electronic commerce. Although some online retailers have tried some person-alized pricing… (More)
DOI: 10.1016/j.dss.2013.01.015



Citations per Year

Citation Velocity: 8

Averaging 8 citations per year over the last 3 years.

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