A public health frame arouses hopeful emotions about climate change A Letter

  title={A public health frame arouses hopeful emotions about climate change A Letter},
  author={A A Letter and Teresa A. Myers and Matthew C. Nisbet and Edward Maibach and Anthony A. Leiserowitz},
Communication researchers and practitioners have suggested that framing climate change in terms of public health and/or national security may make climate change more personally relevant and emotionally engaging to segments of the public who are currently disengaged or even dismissive of the issue. To evaluate these assumptions, using a nationally representative online survey of U.S. residents (N01,127) conducted in December, 2010, we randomly assigned six previously identified audience… CONTINUE READING

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