A psychometric approach to the measurement of color preference.

  title={A psychometric approach to the measurement of color preference.},
  author={E P Gelineau},
  journal={Perceptual and motor skills},
  volume={53 1},
A three-part investigation was conducted to explore the meaning of color preferences. Phase 1 used a Q-sort technique to assess intra-individual stability of preferences over 5 wk. Phase 2 used principal components analysis to discern the manner in which preferences were being made. Phase 3 used canonical correlation to evaluate a hypothesized relationship between color preferences and personality, with five scales of the Personality Research Form serving as the criterion measure. Munsell… CONTINUE READING

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