A process evaluation: Does recruitment for an exercise program through ethnically specific channels and key figures contribute to its reach and receptivity in ethnic minority mothers?

@inproceedings{Hartman2013APE,
  title={A process evaluation: Does recruitment for an exercise program through ethnically specific channels and key figures contribute to its reach and receptivity in ethnic minority mothers?},
  author={Marieke A. Hartman and Vera Nierkens and Stephan W Cremer and Karien Stronks and Arnoud P. Verhoeff},
  booktitle={BMC public health},
  year={2013}
}
BACKGROUND Ethnic minority women from low-income countries who live in high-income countries are more physically inactive than ethnic majority women in those countries. At the same time, they can be harder to reach with health promotion programs. Targeting recruitment channels and execution to ethnic groups could increase reach and receptivity to program participation. We explored using ethnically specific channels and key figures to reach Ghanaian, Antillean, and Surinamese mothers with an… CONTINUE READING

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