A probability-mapping algorithm for calibrating the posterior probabilities: A direct marketing application

@article{Coussement2011APA,
  title={A probability-mapping algorithm for calibrating the posterior probabilities: A direct marketing application},
  author={Kristof Coussement and Wouter Buckinx},
  journal={European Journal of Operational Research},
  year={2011},
  volume={214},
  pages={732-738}
}
0377-2217/$ see front matter 2011 Elsevier B.V. A doi:10.1016/j.ejor.2011.05.027 ⇑ Corresponding author. Tel.: +33 320545892. E-mail addresses: K.Coussement@ieseg.fr (K. Cou pythonpredictions.com (W. Buckinx). Calibration refers to the adjustment of the posterior probabilities output by a classification algorithm towards the true prior probability distribution of the target classes. This adjustment is necessary to account for the difference in prior distributions between the training set and… CONTINUE READING