A privacy-preserving social-aware incentive system for word-of-mouth advertisement dissemination on smart mobile devices

@article{Peng2012APS,
  title={A privacy-preserving social-aware incentive system for word-of-mouth advertisement dissemination on smart mobile devices},
  author={Wei Peng and Feng Li and Xukai Zou and Jie Wu},
  journal={2012 9th Annual IEEE Communications Society Conference on Sensor, Mesh and Ad Hoc Communications and Networks (SECON)},
  year={2012},
  pages={596-604}
}
The recent penetration of smart mobile devices into the consumer market sets a stage for novel network applications. In particular, we envision a paradigm shift in the commercial advertising model facilitated by the widespread uses of these devices: advertisements circulate in a word-of-mouth fashion among device users and reach potential customers based on the users' knowledge about their contacts. In this paper, we identify two major challenges baffling the deployment of such an application… CONTINUE READING

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