A post-crisis discourse of renewal: the cases of malden mills and cole hardwoods

  title={A post-crisis discourse of renewal: the cases of malden mills and cole hardwoods},
  author={Matthew W. Seeger and Robert R. Ulmer},
  journal={Journal of Applied Communication Research},
  pages={126 - 142}
  • M. Seeger, R. Ulmer
  • Published 1 January 2002
  • Sociology
  • Journal of Applied Communication Research
This investigation employed two case studies of post-crisis discourse to describe an alternative to apologia as the primary rhetorical stance following organizational crisis. The authors identify three themes of this discourse; strong commitment to stakeholders, an immediate and unequivocal commitment to rebuild, and crisis as an opportunity for renewal. Conclusions are offered regarding the directionality of post-crisis discourse, crisis as a force for organizational renewal, the importance of… 
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