A picture tells a thousand words: Impact of an educational nutrition booklet on nutrition label gazing

@article{Pennings2014APT,
  title={A picture tells a thousand words: Impact of an educational nutrition booklet on nutrition label gazing},
  author={Marieke Pennings and Tricia Striano and Susan Jane Oliverio},
  journal={Marketing Letters},
  year={2014},
  volume={25},
  pages={355-360}
}
Overweight and obesity are major health issues in many countries. Nutritional labels provide a means to making healthier food choices. Gazing longer at nutrition labels rather than the products' packaging may be a first step in making a healthy decision when purchasing or consuming a product. Using eye-tracker methodology, we examined the influence of an educational nutrition booklet on duration of gaze at nutrition labels. Thirty-two adults from New York City participated in a pretest–posttest… CONTINUE READING
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