A peer-to-peer (P2P) platform business model: the case of Airbnb

@article{Lee2019AP,
  title={A peer-to-peer (P2P) platform business model: the case of Airbnb},
  author={Kwang-Ho Lee and Donghee Kim},
  journal={Service Business},
  year={2019},
  pages={1-23}
}
This study applies the resource exchange theory and social exchange theory perspectives in examining the structural relationships among value-creating components, trusting beliefs, and platform loyalty. An online survey (N = 320) was implemented to collect data from American respondents. Structural equation modeling analysis was conducted to test the proposed hypotheses. Results showed that the value-creating components of platform quality, compatibility, market opportunity, and fairness except… 

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