A note on negativity bias and framing response asymmetry

  title={A note on negativity bias and framing response asymmetry},
  author={Doron Sonsino},
  journal={Theory and Decision},
  • Doron Sonsino
  • Published 1 August 2011
  • Psychology
  • Theory and Decision
An “unprocessed risk” is a collection of simple lotteries with a reduction-rule that describes the actual-payoff to the decision-maker as a function of realized lottery outcomes. Experiments reveal that the willingness to pay for unprocessed risks is consistently biased toward the payoff-level in the unprocessed representation. The “anchoring-to-frame” bias in cases of positive framing is significantly weaker than in cases of negative framing suggesting that rational “negativity bias” may… 
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