A new perspective on market dynamics: Market plasticity and the stability-fluidity dialectics

@inproceedings{Nenonen2014ANP,
  title={A new perspective on market dynamics: Market plasticity and the stability-fluidity dialectics},
  author={Suvi Nenonen and Hans Kjellberg and Jaqueline Pels and Lilliemay Cheung and Sara Lindeman and Cristina Mele and L{\'a}szl{\'o} Sajtos and K. E. Storbacka},
  year={2014}
}
Several researchers have pointed out that if marketing is to develop as a discipline and contribute to solving complex business and societal challenges, it should question the neoclassical view of ...