A new male entrepreneur?

  title={A new male entrepreneur?},
  author={Frida Jernberg and Anna Lindb{\"a}ck and Annie Roos},
  journal={Gender in Management: An International Journal},
The purpose of this study is to investigate whether the representation of male entrepreneurs in the media has changed in the after-effects of the #metoo movement.,The authors perform a discourse analysis and visual analysis of how male entrepreneurs in the Swedish business magazine Affarsvarlden are represented. A centre-margin analysis is laid out, focusing on who and what constitutes (or endeavours to constitute) the legitimate male entrepreneur.,The results of the analysis show that male… 
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