A new male entrepreneur?
@article{Jernberg2020ANM, title={A new male entrepreneur?}, author={Frida Jernberg and Anna Lindb{\"a}ck and Annie Roos}, journal={Gender in Management: An International Journal}, year={2020}, volume={35}, pages={211-224} }
The purpose of this study is to investigate whether the representation of male entrepreneurs in the media has changed in the after-effects of the #metoo movement.,The authors perform a discourse analysis and visual analysis of how male entrepreneurs in the Swedish business magazine Affarsvarlden are represented. A centre-margin analysis is laid out, focusing on who and what constitutes (or endeavours to constitute) the legitimate male entrepreneur.,The results of the analysis show that male…
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