A new look at anchoring effects: basic anchoring and its antecedents.
@article{Wilson1996ANL, title={A new look at anchoring effects: basic anchoring and its antecedents.}, author={Timothy D. Wilson and Christopher E. Houston and Kathy Etling and Nancy Brekke}, journal={Journal of experimental psychology. General}, year={1996}, volume={125 4}, pages={ 387-402 } }
In previous anchoring studies people were asked to consider an anchor as a possible answer to the target question or were given informative anchors. The authors predicted that basic anchoring effects can occur, whereby uninformative numerical anchors influence a judgment even when people are not asked to compare this number to the target value. Five studies supported these hypotheses: Basic anchoring occurs if people pay sufficient attention to the anchor value; knowledgeable people are less…
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