• DOI:10.1037/0096-3445.125.4.387
Corpus ID: 16596901

A new look at anchoring effects: basic anchoring and its antecedents.

@article{Wilson1996ANL,
  title={A new look at anchoring effects: basic anchoring and its antecedents.},
  author={T. Wilson and C. E. Houston and K. M. Etling and N. Brekke},
  journal={Journal of experimental psychology. General},
  year={1996},
  volume={125 4},
  pages={
          387-402
        }
}

• T. Wilson, C. E. Houston, +1 author N. Brekke
• Published 1996
• Psychology, Medicine
• Journal of experimental psychology. General

In previous anchoring studies people were asked to consider an anchor as a possible answer to the target question or were given informative anchors. The authors predicted that basic anchoring effects can occur, whereby uninformative numerical anchors influence a judgment even when people are not asked to compare this number to the target value. Five studies supported these hypotheses: Basic anchoring occurs if people pay sufficient attention to the anchor value; knowledgeable people are less… Expand

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