A new look at anchoring effects: basic anchoring and its antecedents.

  title={A new look at anchoring effects: basic anchoring and its antecedents.},
  author={Timothy D. Wilson and Christopher E. Houston and Kathy Etling and Nancy Brekke},
  journal={Journal of experimental psychology. General},
  volume={125 4},
In previous anchoring studies people were asked to consider an anchor as a possible answer to the target question or were given informative anchors. The authors predicted that basic anchoring effects can occur, whereby uninformative numerical anchors influence a judgment even when people are not asked to compare this number to the target value. Five studies supported these hypotheses: Basic anchoring occurs if people pay sufficient attention to the anchor value; knowledgeable people are less… 

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