A new fuzzy decision-making approach for selecting new product development project

Abstract

The most crucial factor that survives enterprises under stiff competition is the success of new product development project; thus, the new product development project selection has become the vital concerns of R&D managers. The initial stage of the project is filled with uncertainties and complexities, which significantly deteriorate the success of product… (More)
DOI: 10.1177/1063293X16644950

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