A new approach to the corporate image management process
@article{Shee1989ANA, title={A new approach to the corporate image management process}, author={P. S. B. Shee and Russell Abratt}, journal={Journal of Marketing Management}, year={1989}, volume={5}, pages={63-76} }
The author analyses the conceptual development of the corporate image process. Emphasis is placed on the difference between corporate image, corporate identity and corporate philosophy. These concepts are combined into a new process for the development image in the eyes of an organisation's publics.
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