A new approach to the corporate image management process

@article{Shee1989ANA,
  title={A new approach to the corporate image management process},
  author={P. S. B. Shee and Russell Abratt},
  journal={Journal of Marketing Management},
  year={1989},
  volume={5},
  pages={63-76}
}
The author analyses the conceptual development of the corporate image process. Emphasis is placed on the difference between corporate image, corporate identity and corporate philosophy. These concepts are combined into a new process for the development image in the eyes of an organisation's publics. 
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509 Citations
Highly Influential Citations
47
Background Citations
191
Methods Citations
21
Results Citations
5

509 Citations

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References

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Studies of corporate image often proceed on the assumption that “expert” judges know which dimensions of a corporation's image the respondents consider when they think about the corporation. This…
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