A multisite randomized trial of social norms marketing campaigns to reduce college student drinking: a replication failure.

@article{DeJong2009AMR,
  title={A multisite randomized trial of social norms marketing campaigns to reduce college student drinking: a replication failure.},
  author={William DeJong and Shari Kessel Schneider and Laura Gomberg Towvim and Melissa J Murphy and Emily E Doerr and Neal R Simonsen and Karen Mason and Richard Scribner},
  journal={Substance abuse},
  year={2009},
  volume={30 2},
  pages={127-40}
}
A 14-site randomized trial tested the effectiveness of social norms marketing (SNM) campaigns, which present accurate student survey data in order to correct misperceptions of subjective drinking norms and thereby drive down alcohol use. Cross-sectional student surveys were conducted by mail at baseline and at posttest 3 years later. Hierarchical linear modeling was applied to examine multiple drinking outcomes, taking into account the nonindependence of students grouped in the same college… CONTINUE READING
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