A multiobjective programming model for partner selection-perspectives of objective synergies and resource allocations

@article{Huang2010AMP,
  title={A multiobjective programming model for partner selection-perspectives of objective synergies and resource allocations},
  author={Jih-Jeng Huang and Chin-Yi Chen and Hsiang-Hsi Liu and Gwo-Hshiung Tzeng},
  journal={Expert Syst. Appl.},
  year={2010},
  volume={37},
  pages={3530-3536}
}
Strategic alliances are widely used in business to obtain the synergy effect and competitive advantage. On the basis of the resource-based view, it can be seen that the valuable resources of firms provide the motivation for entering into strategic alliances. Therefore, the issue of partner selection plays a critical role in the performance of strategic alliances. Although many mathematical programming models have been proposed to deal with the partner selection problems, two main issues such as… CONTINUE READING
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