A multinational study on online privacy: global concerns and local responses

@article{Cho2009AMS,
  title={A multinational study on online privacy: global concerns and local responses},
  author={Hichang Cho and Milagros Rivera S{\'a}nchez and Sun Sun Lim},
  journal={New Media & Society},
  year={2009},
  volume={11},
  pages={395-416}
}
This study surveyed 1261 internet users from five cities (Bangalore, Seoul, Singapore, Sydney and New York) to examine multinational internet users’ perceptions and behavioural responses concerning online privacy. It identified a set of individual-level (demographics and internet-related experiences) and macro-level factors (nationality and national culture), and tested the extent to which they affected online privacy concerns and privacy protection behaviours. The results showed that… CONTINUE READING

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