• DOI:10.1080/15213269.2019.1627888
Corpus ID: 197744479

A multilevel meta-analysis of effects of negative stereotypes of blacks in media on consumers’ attitudes

@article{Gaur2020AMM,
  title={A multilevel meta-analysis of effects of negative stereotypes of blacks in media on consumers’ attitudes},
  author={Rajesh Gaur},
  journal={Media Psychology},
  year={2020},
  volume={23},
  pages={711 - 732}
}

Rajesh Gaur

Published 2020

Psychology

Media Psychology

ABSTRACT This meta-analysis of 49 studies, yielding 88 effect sizes (n = 10,215), examined the effect of negative stereotypes of Blacks in media on consumers’ attitudes. The results from the multilevel model (3-level) indicate that media stereotypes have a significant overall effect on consumers’ attitudes (r = .22, p < .001). This meta-analysis used multilevel multivariate models and meta-regression models to systematically investigate moderation of effect sizes by diversity in stimuli… CONTINUE READING

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