A multilevel analysis of trust in interorganizational customer-supplier ties

@inproceedings{Fichman1997AMA,
  title={A multilevel analysis of trust in interorganizational customer-supplier ties},
  author={Mark Fichman},
  year={1997}
}
Fichman & Goodman (1996) argue that understanding the relationships between customers and suppliers in industrial markets requires a multilevel analysis. The levels of analysis are individualevaluations of transactions between firms, the dyadic relation between a customer and supplier, and the networkof relationships in which these dyadic relations and transactions are embedded. One must consider all three levels of analysis to fully understand the dynamics of customers-suppliers relationships… CONTINUE READING

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