A modified PLS path modeling algorithm handling reflective categorical variables and a new model building strategy

@article{Jakobowicz2007AMP,
  title={A modified PLS path modeling algorithm handling reflective categorical variables and a new model building strategy},
  author={Emmanuel Jakobowicz and Christian Derquenne},
  journal={Computational Statistics & Data Analysis},
  year={2007},
  volume={51},
  pages={3666-3678}
}
Partial least squares (PLS) path modeling has found increased applications in customer satisfaction analysis thanks to its ability to handle complex models. A modified PLS path modeling algorithm together with a model building strategy are introduced and applied to customer satisfaction analysis at the French energy supplier Electricité de France. The… CONTINUE READING