A model of trust and compliance in franchise relationships

  title={A model of trust and compliance in franchise relationships},
  author={Mark A. Davies and Walfried Lassar and Chris Manolis and Melvin Prince and Robert D. Winsor},
a School of Management and Languages, Heriot-Watt University, Riccarton, Edinburgh, Midlothian, Scotland EH14 4AS, United Kingdom b Marketing Department, College of Business, Florida International University, 11200 SW 8th Street, RB307C; Miami, FL 33199, USA c Department of Marketing, Williams College of Business, Xavier University, 3800 Victory Parkway, Cincinnati, OH 45207-3214, USA d Marketing Department, School of Business, Southern Connecticut State University, 501 Crescent Street; New… CONTINUE READING

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