A model of dual attitudes.

@article{Wilson2000AMO,
  title={A model of dual attitudes.},
  author={T. Wilson and S. Lindsey and T. Y. Schooler},
  journal={Psychological review},
  year={2000},
  volume={107 1},
  pages={
          101-26
        }
}
When an attitude changes from A1 to A2, what happens to A1? Most theories assume, at least implicitly, that the new attitude replaces the former one. The authors argue that a new attitude can override, but not replace, the old one, resulting in dual attitudes. Dual attitudes are defined as different evaluations of the same attitude object: an automatic, implicit attitude and an explicit attitude. The attitude that people endorse depends on whether they have the cognitive capacity to retrieve… Expand

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