A measure of the implicit value of privacy under risk

@article{Frik2020AMO,
  title={A measure of the implicit value of privacy under risk},
  author={Alisa Frik and Alexia Gaudeul},
  journal={Journal of Consumer Marketing},
  year={2020},
  volume={37},
  pages={457-472}
}
Many online transactions and digital services depend on consumers’ willingness to take privacy risks, such as when shopping online, joining social networks, using online banking or interacting with e-health platforms. Their decisions depend on not only how much they would suffer if their data were revealed but also how uncomfortable they feel about taking such a risk. Such an aversion to risk is a neglected factor when evaluating the value of privacy. The aim of this paper is to propose an… 
The Value of Personal Data: An Experimental Analysis of Data Types and Personal Antecedents
TLDR
It is found that information sensitivity mediates the relationship between data type and subjects’ WTA, and provides guidance for future experimental designs on revealed privacy decision-making and the pricing of personal data brokers.
Behavioral Economics Issues for Software Requirements Optimization for Personal Data Security and Privacy
The effects of psychological, cognitive, emotional, cultural and social factors on the decisions of users and service providers for online service delivery are important factors to take into
Paying with your personal data: the insensitivity of private information provision to asymmetric benefits
Internet services are often free of charge but ask for customers’ personal data in exchange for usage. We experimentally study whether the provision of information-based public goods is susceptible
The digital traveller: implications for data ethics and data governance in tourism and hospitality
Purpose Big data and analytics are being increasingly used by tourism and hospitality organisations (THOs) to provide insights and to inform critical business decisions. Particularly in times of

References

SHOWING 1-10 OF 66 REFERENCES
A methodology for estimating the value of privacy in information disclosure systems
TLDR
A methodology called VOPE (Value of Privacy Estimator) is proposed, which relies on behavioral economics' Prospect Theory and valuates people's privacy preferences in information disclosure scenarios and is based on an iterative and responsive methodology.
What Is Privacy Worth?
Understanding the value that individuals assign to the protection of their personal data is of great importance for business, law, and public policy. We use a field experiment informed by behavioral
E-privacy in 2nd generation E-commerce: privacy preferences versus actual behavior
TLDR
An experiment in which self-reported privacy preferences of 171 participants were compared with their actual disclosing behavior during an online shopping episode, suggesting that current approaches to protect online users' privacy may face difficulties to do so effectively.
An Extended Privacy Calculus Model for E-Commerce Transactions
TLDR
Although Internet privacy concerns inhibit e-commerce transactions, the cumulative influence of Internet trust and personal Internet interest are important factors that can outweigh privacy risk perceptions in the decision to disclose personal information when an individual uses the Internet.
Sleights of privacy: framing, disclosures, and the limits of transparency
TLDR
It is illustrated in a series of experiments that even simple privacy notices do not consistently impact disclosure behavior, and may in fact be used to nudge individuals to disclose variable amounts of personal information.
The Economics of Privacy
This article summarizes and draws connections among diverse streams of theoretical and empirical research on the economics of privacy. We focus on the economic value and consequences of protecting
Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma
TLDR
This research develops a parsimonious model to predict consumers’ usage of online personalization as a result of the tradeoff between their value for personalization and concern for privacy, and finds that a consumer’s intent to use personalization services is positively influenced by her trust in the vendor.
Overcoming Online Information Privacy Concerns: An Information-Processing Theory Approach
TLDR
It is found that benefits—monetary reward and future convenience—significantly affect individuals' preferences over Web sites with differing privacy policies, and the value of Web site privacy protection is quantified.
The impact of compensation on information ownership and privacy control
Purpose – The question over who “owns” and controls consumer data on the internet is emerging as an important issue as individuals increasingly share more of their personal information with marketers
The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study
TLDR
This study indicates that when privacy information is made more salient and accessible, some consumers are willing to pay a premium to purchase from privacy protective websites, which suggests that businesses may be able to leverage privacy protection as a selling point.
...
1
2
3
4
5
...