A major impediment to B2C success is...the concept 'B2C'

  title={A major impediment to B2C success is...the concept 'B2C'},
  author={Roger Clarke},
It's been over a decade now. We've forgotten how slow the adoption of consumer Internet commerce has been compared to other Internet growth metrics. And we're surprised when security scares like spyware and phishing result in lurches in consumer use.This paper re-visits an old theme, and finds that consumer marketing is still characterised by aggression and dominance, not sensitivity to customer needs. This conclusion is based on an examination of terms and privacy policy statements, which… CONTINUE READING

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Issues in Technology-Based Consumer Transactions

R. Clarke
Proc. Conf. Society of Consumer Affairs Professionals (SOCAP), Albert Park, Melbourne, • 1996
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Highly Influenced

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