A magically nice guy: Parasocial relationships with Harry Potter across different cultures

@article{Schmid2011AMN,
  title={A magically nice guy: Parasocial relationships with Harry Potter across different cultures},
  author={Hannah Schmid and Christoph Klimmt},
  journal={International Communication Gazette},
  year={2011},
  volume={73},
  pages={252 - 269}
}
This study explored parasocial relationships (PSRs) with Harry Potter that readers from different cultures have developed. An overall sample of 2551 Potter fans from Germany (individualistic culture) and Mexico (collectivistic culture) completed an online questionnaire assessing their parasocial relationship with the character. Fans from the collectivistic culture rated Potter’s sociability higher than fans from the individualistic culture. For fans from both cultures, social attraction turned… 

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