A life of their own: museum visitor personas penetrating the design lifecycle of a mobile experience

Abstract

Sets of 'personas' representing archetypical visitors of two very different museums, the Acropolis Museum in Greece and Cité de l'Espace in France, were defined and described as part of a multitude of user-centered design methods used to better understand the needs of visitors and develop for them a personalized mobile storytelling experience. Here we… (More)
DOI: 10.1145/2468356.2468453

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