A hidden class page-ad probability model for contextual advertising

@inproceedings{Ratnaparkhi2010AHC,
  title={A hidden class page-ad probability model for contextual advertising},
  author={Adwait Ratnaparkhi},
  year={2010}
}
Contextual advertising is a form of online advertising in which textual advertisements are displayed on web pages. Ideally, the textual ads should be relevant to the content or topic of the web page. A good indicator of relevance or clickability for an ad with respect to a given page might be the overlap between the words in the page and the words in the ad. However, the choice of words used by the advertiser may differ from the actual words in the content page, even if the text of ad is… CONTINUE READING

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