A hedonically complex odor mixture produces an attentional capture effect in the brain

A counter-intuitive property of many pleasant and attractive stimuli is that they are hedonically complex, containing both pleasant and unpleasant components. A striking example is the floral scent of natural jasmine, which may contain more than 6% of indole, a pure chemical which is usually rated as unpleasant. Using fMRI we investigate the hypothesis that… CONTINUE READING