A gender-specific behavioral analysis of mobile device usage data

Abstract

Mobile devices provide a continuous data stream of contextual behavioral information which can be leveraged for a variety of user services, such as in personalizing ads and customizing home screens. In this paper, we aim to better understand gender-related behavioral patterns found in application, Bluetooth, and Wi-Fi usage. Using a dataset which consists… (More)
DOI: 10.1109/ISBA.2018.8311459

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