A free pricing strategy at a major tourist attraction : The Case of West Lake , China

@inproceedings{Wu2015AFP,
  title={A free pricing strategy at a major tourist attraction : The Case of West Lake , China},
  author={Mao-Ying Wu and Geoffrey Wall and Lingqiang Zhou},
  year={2015}
}
This study analyzes an uncommon tourism attraction pricing phenomenon in China, known as “free West Lake”. West Lake Scenic District in Hangzhou is a World Heritage Site in China's most prosperous eastern region. Here, the admission fee was progressively removed and free access was introduced. This paper uses Chinese newspaper reports, official documents and academic articles to explore the evolution of the pricing policy and its consequences for visitor use and government finances, with… CONTINUE READING

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