A framework for evaluating business lead users' virtual reality innovations in Second Life

@article{Mackenzie2009AFF,
  title={A framework for evaluating business lead users' virtual reality innovations in Second Life},
  author={Kim Mackenzie and Sherrena Buckby and Helen Irvine},
  journal={Electronic Commerce Research},
  year={2009},
  volume={9},
  pages={183-202}
}
This paper extends von Hippel’s (Manag. Sci. 32(7):791–805, 1986) concept of lead users to a virtual reality environment. Three lead user groups, site developers, business firms and avatars, have a synergistic role to play in extending virtual reality from a social networking platform to a commercial one. The paper proposes a framework for assessing the… CONTINUE READING