A focus group study of veterinarians' and pet owners' perceptions of the monetary aspects of veterinary care.

@article{Coe2007AFG,
  title={A focus group study of veterinarians' and pet owners' perceptions of the monetary aspects of veterinary care.},
  author={Jason B. Coe and Cindy L. Adams and Brenda N. Bonnett},
  journal={Journal of the American Veterinary Medical Association},
  year={2007},
  volume={231 10},
  pages={1510-8}
}
OBJECTIVE To compare veterinarians' and pet owners' perceptions of client expectations with respect to the monetary aspects of veterinary care and identify challenges encountered by veterinarians in dealing with pet owners' expectations. DESIGN Qualitative study based on focus group interviews. PARTICIPANTS 6 pet owner focus groups (32 owners) and 4 veterinarian focus groups (24 companion animal veterinarians). PROCEDURES Independent focus group sessions were conducted with standardized… CONTINUE READING

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