A field of applied animal psychology.

@article{Breland1951AFO,
  title={A field of applied animal psychology.},
  author={K. Breland and M. Breland},
  journal={The American psychologist},
  year={1951},
  volume={6 6},
  pages={
          202-4
        }
}
KCENT developments in behavior theory have made possible a new field of applied psychology. This new field has yet to be finally christened. It might be called the field of applied animal psychology or the field of behavioral engineering. We consider it an excellent example of how the findings of "pure" research can be put to practical use. The core of the field is the work of the neobehaviorists, which has so ordered the facts of behavior that many of their experimental data and those of… Expand
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