A dynamic model of customer loyalty

@inproceedings{Costabile2000ADM,
  title={A dynamic model of customer loyalty},
  author={Michele Costabile},
  year={2000}
}
Competitive and economic advantages stemming from the strengthening of customer relationships have been widely tested and discussed by practitioners and scholars in the relationship marketing and in the customer satisfaction and postconsumption research fields. Many studies, early developed into the business to business marketing field, have focused on antecedents and consequences of market relationships, identifying cognitive, affective and behavioural constructs (satisfaction, trust, loyalty… CONTINUE READING

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