A discourse analysis of male sexuality in the magazine Intimacy

  title={A discourse analysis of male sexuality in the magazine Intimacy},
  author={Rory du Plessis},
  booktitle={African journal of primary health care & family medicine},
BACKGROUND The World Health Organization's publication, Developing sexual health programmes, states that the media is an important source of information about sexuality. Although the media can promote awareness of sexual health issues, it also acts as a vehicle for defining and regulating sex norms. In other words, the standards of 'normal' sex are in part defined by the media. Accordingly, it has become imperative to analyse the media's construction of sexual norms in order to reveal how they… CONTINUE READING

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